About us
IAM RoadSmart – Creating Safer Roads for All.
Every life matters. Every journey counts and every road user has a part to play in making the UK’s roads safer for us all.
Vision: zero casualties on our roads
Mission: safer journeys for all
Purpose: changing road user behaviour with excellence in education and coaching
Values: collaborative, respectful, inspirational, brave, sustainable.
2026-2028: Our Goals
Be the leading provider of road safety education
Deliver a range of digital learning products, in person courses and road safety events, designed to provide skills that reduce the number of people killed or seriously injured on our roads
Create a culture of lifelong learning, that places an importance on road safety, in line with our purpose Utilise technology to innovate and develop excellent learning content and delivery methods
Be the biggest community of road users where safety is at the heart
Build a sustainable charity, by working with people and organisations that support our vision
Expand our community with the help of our trusted volunteer network
Develop an organisational culture where people are proud to deliver our mission
Be nationally recognised as a leading authority in the road safety space
Amplify our communities’ voice and grow brand awareness, through partnerships, traditional and digital media engagement
Deliver clear, consistent and evidence-based policy positions that support road safety initiatives
Develop quality research that will inform and reduce the number of people killed or seriously injured on our roads
Finances
2025 income from charity and commercial business was £6.1m (including £3.4m subscription income) and a net loss of £1.01m. Net Assets are £5.467m.
The Financial Statements for the year ended 31st March 2025 can be found here:
Equity, diversity and inclusion statement
IAM RoadSmart values everyone in the organisation as an individual and is committed to encouraging equality and diversity amongst our workforce and eliminating unlawful discrimination.
Our workforce should be truly representative of all sections of society and for each employee to feel able to participate and achieve their potential.